Creamy Loner was born in a small basement in Babonneau, Castries, Saint Lucia. I launched the brand at just 19 years old, driven by one simple mission to turn powerful stories into wearable art. At the time, I was building a fanbase as an up-and-coming rapper, but with limited funds, I had to find a way to support my music by any means necessary.

While many of my peers pursued traditional careers, I committed fully to my vision. Starting from home with just a few shirts and a whole lot of determination, I embraced every setback as part of the process. I kept innovating, learning, and evolving failure wasn’t the end it was fuel.

From 2016 to 2020, I struggled to make ends meet. People told me to “get a real job,” thinking my brand wasn’t going to go anywhere. Buyers dismissed my hustle but those rejections didn’t break me, they made me work harder.

Then in 2021, I went through a major personal hardship. During my recovery, I created a design called “Elevate”. It symbolized resilience — the ability to rise above challenges no matter how hard life hits. That design became a turning point. It brought new eyes to the brand and finally earned Creamy Loner the recognition it deserved. What once felt like a setback became a blessing in disguise. Now I ship my collectible pieces internationally.